CLICKFORCE, a digital advertising leader in Taiwan, has successfully overhauled its manual marketing analysis workflow by deploying a custom AI system named Lumos. Built on Amazon Web Services infrastructure, Lumos leverages Amazon Bedrock Agents to orchestrate complex reasoning tasks that previously required weeks of human effort. By integrating internal datasets through a retrieval-based system (RAG)—where AI finds and uses relevant stored information—the company ensures its outputs are grounded in reality rather than generic guesses. The system addresses a critical hurdle in corporate AI adoption: the tendency for models to provide inaccurate or fabricated information (hallucination). To combat this, Lumos converts campaign reports and industry documents into numerical representations of text that help machines understand context. This allows the AI to act as a specialized consultant with access to a brand's private history. Furthermore, the platform translates natural language questions into database queries, allowing marketers to pull precise sales data without needing to write code. The impact is significant. The time required for comprehensive industry reports plummeted from a six-week manual marathon to a one-hour automated process. Beyond speed, the platform achieved a 47 percent reduction in operational costs. By utilizing Amazon SageMaker to perform fine-tuning on these models, CLICKFORCE has empowered non-technical staff to generate high-precision, data-backed insights independently, marking a shift toward automated, agent-centric marketing.

CLICKFORCE, a digital advertising leader in Taiwan, has successfully overhauled its manual marketing analysis workflow by deploying a custom AI system named Lumos. Built on Amazon Web Services infrastructure, Lumos leverages Amazon Bedrock Agents to orchestrate complex reasoning tasks that previously required weeks of human effort. By integrating internal datasets through a retrieval-based system (RAG)—where AI finds and uses relevant stored information—the company ensures its outputs are grounded in reality rather than generic guesses. The system addresses a critical hurdle in corporate AI adoption: the tendency for models to provide inaccurate or fabricated information (hallucination). To combat this, Lumos converts campaign reports and industry documents into numerical representations of text that help machines understand context. This allows the AI to act as a specialized consultant with access to a brand's private history. Furthermore, the platform translates natural language questions into database queries, allowing marketers to pull precise sales data without needing to write code. The impact is significant. The time required for comprehensive industry reports plummeted from a six-week manual marathon to a one-hour automated process. Beyond speed, the platform achieved a 47 percent reduction in operational costs. By utilizing Amazon SageMaker to perform fine-tuning on these models, CLICKFORCE has empowered non-technical staff to generate high-precision, data-backed insights independently, marking a shift toward automated, agent-centric marketing.